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Sofibella Blog

T E N N I S, F A S H I O N, L I F E

  • Spring 2018!

    I am greatly excited to announce, the launch of our 2018 Spring Collection for you all to see; as well as share some of the experiences behind the creation of such a book, from start to finish. The process begins in our design department where our fashion designers start preliminary style sketches, select fabrics, and forecast color trends, as everything slowly starts to take shape and a single idea turns into a new style and eventually expands into a collection. It's interesting to watch the creation come to life slowly, first on a page with pencil, then digitally the shape is refined and color-ways are explored. Finally, the garment prototype is made where our design team can test it out and make adjustments so that the finished product adheres to our high standards. The polarized worlds of fashion and athletics meet in the middle.

     

    Once samples are complete, it’s time to pass the baton over to our graphic design team, where it's their job to bring forward our brand's vision and showcase the high-quality fabrics and styles in a simple, cohesive and visually pleasing way. We always pour a lot into this step of the game, as you'll note subtle but elegant branding enhancements in all of our visual elements.

     

    A lot of planning and tying up loose ends before photo shoot day. It started off in the early morning as models started coming in and getting ready. While the photographer and his assistant were busy setting up the studio, we were finalizing our shot list and organizing our styles onto racks to make the process go as smooth as possible. It was a long day, nearly 12 hours, as we shot through all our womens, mens and girls collections.

     

    The raw photos are passed on by the photographer and that's when all the elements get edited, arranged and find their own space in our catalog as the digital book is printed and comes to life. We are dedicated to making sure you receive our very best. Don't miss this season, check it out right here; we are already getting to work on our next!

     

  • Clay Court Nationals & Some Thoughts

    Last week the team and I spent some time at the Polo Club of Boca Raton (pst, their pro shop is awesome and carries our line), a beautiful venue on it's own, but what made it more interesting was the fact that the USTA National Clay Courts junior tournament was going on, a prestigious event that attracts some of the top players in the nation. The different age groups were all playing at different locations, and the Polo Club was hosting the girls 12s and 14s.

    It's the early years of the crazy world of competitive tennis; each player fighting to take home the trophy and to improve their ranking in order to better their chances at playing at a D1 university, some even prospecting the professional life. With that in mind, and often numerous sacrifices made by the player and their family, it's no surprise tensions are often high and you can feel the pressure in the air.

    I walked around and enjoyed the displays of tennis and young talents, with no particular player in mind to watch, an impartial spectator you could say. Tennis is a game of small margins, of inches, it's an endless collection of single points; sometimes you become so absorbed in the now that you fall into a sort of tunnel vision, unable to look past the moment or the last match. Though I entirely understand the amount invested into the sport, often financially, I think it's very important to emphasis to all players, but junior players in particular, how long the journey of tennis will take them and how important the ability to forget is.

    Tennis is this beautiful life long sport that teaches so much, independence, mental strength, toughness, responsibility, critical thinking, problem solving. It pushes you daily in ways you never could imagine, it's painful and ruthless, its often isolating, but in the end it's this incredibly valuable sport that shapes you. It's a privilege to be a part of it, to have the opportunity to compete, and to win and lose. It's cliche, but there will always be another match. Tennis is a privilege for all those who play at any level or age, irregardless of which girls were the better players or who won the event, I think it's those players who learn that lesson early on are the ones that will go far.

    Calm before the storm, right before walking up to the courts at the Polo Club.
    Naturally stopped by the clubhouse to check out the pro shop who carry our styles!
    Stopped by Bolay next door to the Polo Club for a healthy lunch before heading back home

     

  • Weekend in Amelia Island

    Found myself on the beautiful island in north Florida, unexpectedly this past weekend, but I certainly have no complaints about that! There was a USTA national level 3 junior tournament going on at the Omni Resort, attracting girls and boys from across the east coast and US.

    Most tennis facilities tend to look a certain way, perhaps "open" is the word I am looking for here--the Amelia Island Tennis Resort, however, feels entirely different as its set beneath a canopy of trees and oaks, giving the center a rather cozy feel (and a lot of shade to offer a break from the summer heat).

    Spotted some girls sporting Sofibella. Pictured is 6000 Sky Blue Cami, 1619 Black Shorts, 3151 Elastic Visor.
    Also popped into the pro shop to find our newest collection, Checkmate, being displayed. Make sure to come by if you are in the area, or shop us online.
    Treated myself to a delicious Chicken Asparagus dinner at Oceanside

    A weekend on the island or in a resort is too short a time, especially here, and I would like to come back soon to play some more tennis. I left early Monday morning but not before I took advantage of my beach view room and watched the sunrise with absolutely no obstruction. Suppose I can't complain too much!

  • Q&A With Monica Niculescu

    Monica Niculescu - Foto Keith Allison - CC BY-SA-2-0

    Monica is one of our sponsored tennis players, she is Romanian and will be competing in the main draw of Wimbledon tomorrow. She has reached career highs of world number 28 and 16 in singles and doubles respectively. In addition also has a total of 9 WTA titles and 40 ITF titles. We chatted with her with a quick Q&A to get to know her better.

    Q: How do you feel coming into the grass season? 
    A: I feel very good, I like to play on grass, I have good memories from Nottingham and Wimbledon even from the period when I was a junior .
    Q: What makes Wimbledon a special place to play?
    A: I like to play in Wimbledon because has a lot of tradition and I like that all the players have to wear white. Its a special feeling playing on grass and I like because it's different then anything else.
    Q: Are you close with some of the other players on tour?
    A:  Yes, I have a lot of friends. I am good friends with all the Romanian girls and also with a lot of girls from different countries, Vania King, Marina Erakovic, etc.
    Q: How did you get into tennis?
    A: My parents took me to tennis when I was five years old. I started together with my sister Gabriela who was also for a long period of time my doubles partner
    Q: How do you like to spend your time off court? Any hobbies?
    A: I like to read, I like to watch movies, I like to do shopping, I like to listen music.
    We wish Monica and the rest of our players the best of luck at Wimby!
  • First Post!

    Hello friends!

    I am pleased to announce the launching of our very own blog, where I will be here sharing articles, player interviews, tennis tidbits, photos and more. Don't forget to follow us to make sure you don't miss a thing!

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